APRIL 13TH 2016
CHINESE GOVERNMENT EXPLAINS ECONOMIC CHANGE WITH CARTOONS
It seems to be a much preferred tactic of the new leadership. The use of cartoon videos to explain policies and changes has become normal under Xi Jinping. The new tactic not only serves as a strong promoter of Chinese animation, but also seems to be a rather effective way to communicate government initiatives among the people.
Virality is the keyword of today’s YouTube age, and the Chinese government knows it. The instrumentalisation of virality should not come as bizarre under Xi’s leadership. The current Chinese president holds a PhD in Marxist Philosophy and Ideological Education from Tsinghua University, hence he is much familiar with propaganda techniques and the importance of ideological persuation to boost allegiance.
Previous official animations have been used to promote Xi Jinping’s anti-corruption campaign, a pop-rap song to introduce the paramaount leader’s ‘four comprehensives’ reform plan, and the bizarre animation to advertise the country’s 13th Five-Year Plan. The latter also presented in English.
On this occasion, the Chinese government attempts to explain the restructuration of the economy though Kung Fu moves. Take a look!
Sources:
https://www.youtube.com/watch?v=oBO3xMDiFms
Annex Asia Publishingpublishing@annexasia.com
Image: SCMP
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